Major Cineplex, Thailand’s largest movie theater operator, is integrating cryptocurrency payments to allow movie-goers to buy everything from tickets to popcorn with bitcoin and other digital currencies.

The endeavor follows a partnership with Swiss fintech developer RapidzPay wherein the multiplex operator will deploy a digital payment ecosystem built by the latter firm to ingrate cryptocurrency payments at point-of-sale (PoS) machines at its theatres.

The signing ceremony between RapidzPay and Thailand's Major Cinema Group. We are excited to work with our new partner, Major Cinema Group, to open more doors of opportunities! To the future and beyond! pic.twitter.com/1ttQZ6wlCD

— Rapidzpay (@RapidzPay_) July 4, 2018